Launching RCS in Mexico - AWS End User Messaging SMS
Services or capabilities described in AWS documentation might vary by Region. To see the differences applicable to the AWS European Sovereign Cloud Region, see the AWS European Sovereign Cloud User Guide.

Launching RCS in Mexico

To launch your AWS RCS Agent in Mexico, submit a country launch registration using the MX_RCS_LAUNCH_REGISTRATION registration type. The Mexico registration form includes an additional company name field beyond the standard baseline.

Registration form (console)

The Mexico launch registration uses a custom form with one additional field beyond the standard baseline. The registration form collects the following information:

  • Brand information — Auto-populated from your testing agent configuration. You can review and adjust the brand name, description, website URL, and contact information.

  • Use case selection — Select the use case category for your RCS messaging.

  • Company name — Your legal company name as registered in Mexico. This field is required in addition to the brand display name.

  • Screen recording — A screen recording that demonstrates your RCS messaging experience. For detailed video requirements, see Launch video requirements.

  • Privacy policy and terms of service — URLs to your privacy policy and terms of service pages.

Note

The Mexico registration form does not require a video URL. The standard screen recording field is used instead. The company name field is separate from the brand display name and should contain your full legal company name.

Mexico does not have an out-of-band approval process. After you submit your registration in the AWS End User Messaging console, the carrier review proceeds through the standard approval workflow.

Promotional messaging hours

Note

The Telcel carrier enforces send time windows for promotional messages. Promotional messages sent outside permitted hours may be delayed or rejected. Transactional and OTP messages are not affected.

For general compliance guidance that applies to all countries, see RCS country launch compliance guide.