Launching RCS in Brazil
To launch your AWS RCS Agent in Brazil, submit a country launch registration
using the BR_RCS_LAUNCH_REGISTRATION registration type. Brazil
requires additional form fields and a brand approval email that you must send
after submitting your registration.
Registration form (console)
The Brazil launch registration uses a custom form with additional fields beyond the standard baseline. The registration form collects the following information:
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Brand information — Auto-populated from your testing agent configuration. You can review and adjust the brand name, description, website URL, and contact information.
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Use case selection — Select the use case category for your RCS messaging.
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Tax code (CNPJ) — Your Brazilian tax identification number (Cadastro Nacional da Pessoa Jurídica). This is required for all businesses operating in Brazil.
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Screenshot URL — A URL to a screenshot demonstrating your RCS messaging experience.
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Brand approval — Confirmation that you have authorization to use the brand for RCS messaging in Brazil.
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Privacy policy and terms of service — URLs to your privacy policy and terms of service pages.
Note
The Brazil registration form does not require a video URL. A screenshot URL is used instead.
Brand approval email (required after registration)
Important
After you submit your registration in the AWS End User Messaging console, you must send a brand approval email. Your registration cannot be approved until this email is received and validated.
The brand approval email is your authorization for AWS to operate an RCS agent on your behalf in Brazil. There is no separate document to sign or upload — the email itself serves as your Letter of Authorization (LOA).
Send the following email after you submit your registration:
To: aws-end-user-messaging-rcs-approvals@amazon.com Subject: RCS Brand Approval [Agent Name] [Agent ID] I, [Name] as [Role] at [Company Name], grant Amazon Web Services the right to operate an RCS Business Messaging agent using the information specified in this email. Yours sincerely, [Name] [Role] [Company Name] Agent name: [Your Agent Display Name] Brand CNPJ: [Your CNPJ Number] Agent logo: [Attached or URL] Agent hero image: [Attached or URL] Agent description: [Your Agent Description] Terms of service: [Your Terms of Service URL] Privacy policy: [Your Privacy Policy URL] Agent ID: [Your RCS for Business ID]
Note
Your Agent ID (RCS for Business ID) can be found in the AWS End User Messaging console.
Navigate to SMS > RCS agents, select
your agent, then open the Country launch status
tab. The Agent ID is listed as the RCS for Business
ID in the Launch Status by Country section. The format is
{agent_name}_{unique_id}_agent.
Important
Send this email from the same email address you provided as the brand contact email in your registration form. Emails sent from a different address will not be accepted.
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The sender (From address) must be the brand contact person listed in your registration form.
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The CNPJ in the email must match what you entered in the registration form.
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No additional paperwork, signatures, or uploads are needed — the email is the complete authorization.
Approval timeline
The Brazil approval process includes the following steps:
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Submit the country launch registration in the AWS End User Messaging console.
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Send the brand approval email to
aws-end-user-messaging-rcs-approvals@amazon.com. -
AWS validates the email and forwards the authorization to the carriers on your behalf.
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Carrier review proceeds after brand authorization is validated.
For general compliance guidance that applies to all countries, see RCS country launch compliance guide.