Email and chatbot notifications for AWS Marketplace events - AWS Marketplace
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Email and chatbot notifications for AWS Marketplace events

Update your email filters

When you opt in to managed notifications, AWS Marketplace email is sent from marketplace@aws.com instead of no-reply@marketplace.aws. If you filter, forward, or allowlist AWS Marketplace email, update your rules to allow marketplace@aws.com so you don't miss notifications. All accounts are enrolled in the new experience automatically by January 2027.

Default email notifications

As a buyer in AWS Marketplace, you automatically receive email notifications when the following events occur:

  • You accept an offer

  • A seller publishes a private offer set to your account

  • A seller publishes a new private offer related to a private offer you accepted previously

  • A seller publishes an update to a previously accepted offer

  • An agreement is expiring in the next 30, 60, or 90 days (contract model)

  • A seller submits an agreement cancellation request for your review

  • An agreement cancellation request is approved (or auto-approved), denied, or withdrawn

  • A billing adjustment (refund) is processed for one of your agreements

These notifications are sent to your account's root user email address. They are moving to AWS User Notifications—opt in to start receiving them from marketplace@aws.com and to add more recipients and delivery channels.

Note

If you are missing AWS Marketplace emails, check your spam folder or adjust email settings. When you opt in to managed notifications, email is sent from marketplace@aws.com, otherwise it is sent from no-reply@marketplace.aws. Add the sending address to your allowed senders. Providers such as Google and Yahoo may filter these—see Prevent valid emails from going to Spam (Google) or Block and unblock email addresses in Yahoo Mail.

Managed notifications (recommended)

AWS Marketplace buyer notifications are delivered through AWS User Notifications managed notifications. Opt in to:

  • View notifications in the console notification center

  • Receive them by email (your root user address plus additional addresses you add), in the AWS Console Mobile Application, and in Amazon Q Developer in chat applications

  • Subscribe by category—Products and Solutions, Agreements and Subscriptions, Private Offers, and Pricing Changes

Notifications are sent from marketplace@aws.com.

Opt in and add delivery channels

To opt in to managed notifications and choose how you receive them:

  1. Open the Managed notifications page in the AWS User Notifications console. You can also open the AWS Marketplace Notifications page in the console and choose AWS managed notifications subscriptions.

  2. AWS Marketplace notifications are grouped by category: Products and Solutions, Agreements and Subscriptions, Private Offers, and Pricing Changes. For each category you want to receive, choose the account contacts that are notified.

  3. Add delivery channels. By default, notifications are sent to your account's root user email address. You can add more email addresses, Amazon Q Developer in chat applications (such as Slack and Microsoft Teams), and the AWS Console Mobile Application.

For detailed steps, see AWS managed notification subscriptions in the AWS User Notifications User Guide.

Create a custom notification configuration (optional)

Beyond the preceding category subscriptions, you can build your own notification configuration in AWS User Notifications to route a specific event to specific recipients. For example, to notify your procurement team when agreements are expiring:

  1. Open the AWS User Notifications console at https://console.aws.amazon.com/notifications/.

  2. Find the Notification Configurations section.

  3. Choose Create notification configuration.

  4. Add a name and description.

  5. Create an Event Rule:

    • Choose AWS Marketplace Agreement Service as the service name

    • For event type, choose Purchase Agreement Ending - Acceptor

    • For the region, select the AWS Regions where your service data is located

  6. Add delivery channels:

    • Choose email as your delivery channel

    • Enter your procurement team's distribution list email like procurement@acme.org

    • Save the notification configuration

Note

In order to verify the email address, make sure that a user with access to the AWS console is part of the distribution list. From there, you may add and remove emails to the list without having to verify again.

Pattern builder section showing AWS Marketplace Agreement Service selected with Purchase Agreement Ending - Acceptor event type and US East N. Virginia region.
Legacy email notifications (being retired)

Previously, AWS Marketplace sent buyer email from no-reply@marketplace.aws to your root user email address only. This experience is being retired—all accounts move to managed notifications by January 2027. To avoid interruption, opt in to managed notifications and update any email rules to allow marketplace@aws.com.

Learn More

For more information on AWS User Notifications, see the following topics: